MATTE CLAY – THE BARBERSHOP WORKHORSE
if you’ve ever sat in one of our chairs, chances are you’ve left with MATTE CLAY in your hair. this is the #1 seller in the barbershop for a reason—it delivers all-day hold with a matte finish, making it the go-to for short to medium-length styles that need structure and staying power.
designed by our barbers and handmade in the usa.
we use it daily as a pre-styler and finishing product, locking in shape and volume while keeping your hair looking effortless.
key features of MATTE CLAY
- medium-firm hold – strong enough to keep your hair in place but flexible enough to restyle throughout the day.
- true matte finish – no shine, no grease—just clean, natural-looking texture.
- perfect for short to medium hair – adds definition and hold without weighing your hair down.
- barber-designed – this is the same clay we trust and use behind the chair every single day.
- redwood scent – warm cedar, soft florals, and hints of citrus make for a subtle, fresh scent that won’t overpower your cologne.
how to use it
- start with damp hair.
- take a nickel-sized amount and spread it evenly through your hands.
- run it through your hair, making sure to coat evenly.
- use a blow dryer to shape your style.
- if you need more hold or volume, layer with another small amount or finish with styling powder.
designed for grippy hold & healthy hair
when we set out to make MATTE CLAY, we knew it had to do two things: hold up all day and feel good in your hair. that’s why it’s packed with kaolin and bentonite clays for grit and texture, castor and jojoba oils to nourish your scalp, and grapeseed oil and aloe to keep your moisturized.
this is the kind of product that makes your morning routine easier—just apply, style, and go.
barber-made. client-approved. get yours today.
the story of matte clay - worlds combined
we used to sell two types of matte hair products: matte clay pomade and matte clay paste.
the first was oil-based, the second water-based.
we’ve taken the best of both worlds to create one reliable product: matte clay. after testing and refining our formulas, we’ve combined the durability and ruggedness of our matte clay pomade with the rinse-ability and tacky hold of our matte clay paste.
by merging these two products, we’ve created a styling product that’s easier to scoop, apply, and wash out—without compromising on performance.
creating the right formula took time. we tested several variations on our clients, who provided valuable feedback (thanks to those who helped!). after months of adjustments, we finally landed on the formula that met our standards.
matte clay is designed for a straightforward styling experience that works for a variety of hair types.
ready to try it? order matte clay today and see how it works for you
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